Ford Public Relations Statement Concerning the 1963 Mustang II Concept Car

01

Artifact Overview

When the two-seat Mustang I concept car caused so much excitement in 1962, Ford worried that buyers might be disappointed in the four-seat production Mustang already in development. The company built the four-seat Mustang II concept car in 1963 to prepare customers for the general shape and look of the production car. It worked -- few complained about the 1965 Mustang.

Artifact Details

Artifact

Press release

Date Made

1964-1965

Creator Notes

Presented by Ford Motor Company Public Relations, Product Planning and Styling Staff.

Location

By Request in the Benson Ford Research Center

Object ID

68.300.1031.2

Credit

From the Collections of The Henry Ford. Gift of Ford Motor Company.

Material

Paper (Fiber product)

Technique

Typewriting

Color

Black-and-white (Colors)

Dimensions

Height: 11 in
Width: 8.5 in