Process Photograph for 1965 Ford Mustang Advertising
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Artifact Overview
Ford promoted the Mustang with a series of flashy newspaper and magazine advertisements. The ads typically showed the car in exciting or glamorous situations, or attracting attention from others. Men and women, young and old, singles and families were all depicted. The message was clear: Mustang wasn't just a car, it was a vibrant lifestyle that appealed to everyone.
Artifact Details
Artifact
Photographic print
Date Made
1964
Place of Creation
Creator Notes
Illustration process work by Wayne Colorplate Company, Inc. for J. Walter Thompson Company, both of Detroit, Michigan.
Collection Title
Location
By Request in the Benson Ford Research Center
Object ID
68.300.1031.14
Credit
From the Collections of The Henry Ford. Gift of Ford Motor Company.
Material
Paper (Fiber product)
Cardboard
Acrylic (Plastic)
Technique
Chromogenic processes
Airbrushing
Mounting
Retouching
Color
Multicolored
Dimensions
Height: 22.75 in
Width: 29 in
Inscriptions
Handwritten on bottom border of mat covering image, under image:
Standard seat belts / back best / Ford
Multiple handwritten numbers and sizes on lower edge of board under image.
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