Process Photograph for 1965 Ford Mustang Advertising

01

Artifact Overview

Ford promoted the Mustang with a series of flashy newspaper and magazine advertisements. The ads typically showed the car in exciting or glamorous situations, or attracting attention from others. Men and women, young and old, singles and families were all depicted. The message was clear: Mustang wasn't just a car, it was a vibrant lifestyle that appealed to everyone.

Artifact Details

Artifact

Photographic print

Date Made

1964

Creator Notes

Photography by Schneider and Associates for J. Walter Thompson Company, both of Detroit, Michigan.

Location

By Request in the Benson Ford Research Center

Object ID

68.300.1031.15

Credit

From the Collections of The Henry Ford. Gift of Ford Motor Company.

Material

Paper (Fiber product)
Cardboard
Acrylic (Plastic)

Technique

Chromogenic processes
Airbrushing
Mounting
Retouching

Color

Multicolored

Dimensions

Height: 16.625 in
Width: 21.25 in

Inscriptions

Handwritten in black marker on upper left corner of gray cover: 370-64P Handwritten on bottom border under image: 6- 9/16 / 47.0 Label on clear plastic cover, lower right edge: 370-64P FEB 21 1964