Process Photograph for 1966 Ford Mustang Advertising
01
Artifact Overview
Ford promoted the Mustang with a series of flashy newspaper and magazine advertisements. The ads typically showed the car in exciting or glamorous situations, or attracting attention from others. Men and women, young and old, singles and families were all depicted. The message was clear: Mustang wasn't just a car, it was a vibrant lifestyle that appealed to everyone.
Artifact Details
Artifact
Photographic print
Date Made
1965
Place of Creation
Creator Notes
Supertone, Inc., New York, New York for J. Walter Thompson Company, Detroit, Michigan.
Collection Title
Location
By Request in the Benson Ford Research Center
Object ID
68.300.1031.18
Credit
From the Collections of The Henry Ford. Gift of Ford Motor Company.
Material
Paper (Fiber product)
Cardboard
Acrylic (Plastic)
Technique
Chromogenic processes
Airbrushing
Mounting
Retouching
Color
Multicolored
Dimensions
Height: 20.75 in
Width: 28.5 in
Inscriptions
Handwritten in red grease pencil on plastic cover over image:
close gap / pop bright badge outline / smooth out
Handwritten in black ink on mounting board on lower right corner: Ford 727780 Lg
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