Process Photograph for 1966 Ford Mustang Advertising

01

Artifact Overview

Ford promoted the Mustang with a series of flashy newspaper and magazine advertisements. The ads typically showed the car in exciting or glamorous situations, or attracting attention from others. Men and women, young and old, singles and families were all depicted. The message was clear: Mustang wasn't just a car, it was a vibrant lifestyle that appealed to everyone.

Artifact Details

Artifact

Photographic print

Date Made

1965

Creator Notes

Supertone, Inc., New York, New York for J. Walter Thompson Company, Detroit, Michigan.

Location

By Request in the Benson Ford Research Center

Object ID

68.300.1031.18

Credit

From the Collections of The Henry Ford. Gift of Ford Motor Company.

Material

Paper (Fiber product)
Cardboard
Acrylic (Plastic)

Technique

Chromogenic processes
Airbrushing
Mounting
Retouching

Color

Multicolored

Dimensions

Height: 20.75 in
Width: 28.5 in

Inscriptions

Handwritten in red grease pencil on plastic cover over image: close gap / pop bright badge outline / smooth out Handwritten in black ink on mounting board on lower right corner: Ford 727780 Lg