Process Photograph for 1966 Ford Mustang Advertising

01

Artifact Overview

Ford promoted the Mustang with a series of flashy newspaper and magazine advertisements. The ads typically showed the car in exciting or glamorous situations, or attracting attention from others. Men and women, young and old, singles and families were all depicted. The message was clear: Mustang wasn't just a car, it was a vibrant lifestyle that appealed to everyone.

Artifact Details

Artifact

Photographic print

Date Made

1965

Creator Notes

Photography by Schneider and Associates for J. Walter Thompson Company, both of Detroit, Michigan.

Location

By Request in the Benson Ford Research Center

Object ID

68.300.1031.19

Credit

From the Collections of The Henry Ford. Gift of Ford Motor Company.

Material

Paper (Fiber product)
Cardboard

Technique

Chromogenic processes
Mounting
Retouching

Color

Multicolored

Dimensions

Height: 17.5 in
Width: 21.375 in

Inscriptions

Handwritten in black marker on upper left corner: 319-66P Handwritten on bottom border under image: P-10 48.0 Handwriting seen through airbrushing on lower right front corner: 69-66P / Jul 10 1965
Process Photograph for 1966 Ford Mustang Advertising