Process Photograph for 1966 Ford Mustang Advertising
01
Artifact Overview
Ford promoted the Mustang with a series of flashy newspaper and magazine advertisements. The ads typically showed the car in exciting or glamorous situations, or attracting attention from others. Men and women, young and old, singles and families were all depicted. The message was clear: Mustang wasn't just a car, it was a vibrant lifestyle that appealed to everyone.
Artifact Details
Artifact
Photographic print
Date Made
1966
Place of Creation
Creator Notes
Photography by Schneider and Associates for J. Walter Thompson Company, both of Detroit, Michigan.
Collection Title
Location
By Request in the Benson Ford Research Center
Object ID
68.300.1031.20
Credit
From the Collections of The Henry Ford. Gift of Ford Motor Company.
Material
Paper (Fiber product)
Cardboard
Technique
Chromogenic processes
Airbrushing
Mounting
Retouching
Color
Multicolored
Dimensions
Height: 21 in
Width: 20 in
Inscriptions
Handwritten on red bordered white labels on black cover on front: 1287-99P / Factory 7732
Handwritten in red grease pencil on the clear cover: Make "A" Post Red / Suggest Remove Bright Red Line Make Same Color as Body
Stamp and writing on lower edge of mat: ISSUE Sep DATE 2-27 PG 3
Label adhered with tape to lower front image reads: 1287-66P / Jun 22 1966 B-W
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