Sales Brochure, "The Total Performance Cars from Ford," 1964
01
Artifact Overview
Partly in response to competition from Chevrolet and Pontiac, Ford rebuilt its image as a performance-oriented automaker in the 1960s. The company's "Total Performance" campaign involved everything from refreshed automobile styling to renewed efforts on the race track. When the Mustang arrived in 1964, it fit nicely into Ford's aggressive new image.
Artifact Details
Artifact
Trade catalog
Date Made
1964
Subject Date
1964
Creators
Collection Title
Location
By Request in the Benson Ford Research Center
Object ID
64.167.175.57
Credit
From the Collections of The Henry Ford.
Material
Paper (Fiber product)
Technique
Lithography
Color
Multicolored
Dimensions
Height: 11 in
Width: 8.5 in
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