Press Packet, "Ford Mustang," for Release April 13, 1964
01
Artifact Overview
Ford supported the 1965 Mustang's launch with an extensive publicity campaign. Advertisements appeared in some 2,600 newspapers across the country; prime time television commercials ran on all three broadcast networks; and toys, models and promotional tie-in products introduced the Mustang to people of all ages. Press releases highlighted the car's style, technical specifications and optional equipment.
Artifact Details
Artifact
Press kit
Date Made
1964
Subject Date
13 April 1964
Creators
Collection Title
Location
By Request in the Benson Ford Research Center
Object ID
64.167.175.58
Credit
From the Collections of The Henry Ford.
Material
Paper (Fiber product)
Technique
Printing (Process)
Color
Blue
White (Color)
Dimensions
Height: 11.125 in.
Width: 8.875 in.
Inscriptions
On front cover:
FORD / MUSTANG / FOR RELEASE: / P.M.'S MONDAY, APRIL 13, 1964
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