Pennant, "Boonville, Mo.," 1940-1965

During the mid-20th century, highways were flooded with family vacationers out to enjoy their new cars and all that America had to offer. These auto tourists needed places to eat as they headed to resorts, parks and roadside attractions. Pete's Cafe was a well-advertised stop along U.S. 40 through central Missouri. Here, motorists could eat, rest and perhaps buy a souvenir.