IBM Selectric Type Balls, 1961-1980
01
Artifact Overview
In the mid-1950s IBM hired prominent designers to rebrand the company, to develop a corporate image that matched its vision for the future. This packaging for IBM's Selectric typewriter components features Paul Rand's "Medium City" logotype, used 1956-1972, and the "Eight-Bar," used 1972 to present. Rand's logo was applied to IBM's entire product line, creating a coordinated corporate identity.
Artifact Details
Artifact
Type (Composition equipment)
Date Made
1961-1980
Location
Not on exhibit to the public.
Object ID
2014.16.9
Credit
From the Collections of The Henry Ford.
Material
Plastic
Metal
Color
Blue
Black (Color)
White (Color)
Silver (Color)
Dimensions
Height: 1 in (type ball)
Diameter: 1.375 in (type ball)
Height: 1.75 in (case)
Width: 6 in (case)
Length: 2.5 in (case)
Inscriptions
on top of case:
IBM / Selectric
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