Heinz Charm Bracelet, circa 1940
01
Artifact Overview
The pickle charm, introduced in the 1890s, was H.J. Heinz's most successful promotion and giveaway. The charm eventually evolved into a lapel pin, allowing customers to wear their souvenirs in public -- a simple, yet extremely effective marketing strategy. At the 1939-1940 New York World's Fair, charms, including the various canned goods seen here, were introduced as giveaways to adorn pickle pins and bracelets.
Artifact Details
Artifact
Charm bracelet
Date Made
circa 1940
Creators
Place of Creation
Creator Notes
Made for H.J. Heinz Company.
Location
Not on exhibit to the public.
Object ID
2014.106.1
Credit
From the Collections of The Henry Ford.
Material
Gutta-percha
Plastic
Metal
Color
Green
Red
White (Color)
Black (Color)
Yellow (Color)
Silver (Color)
Dimensions
Width: 6.5 in
Inscriptions
On can charm: HEINZ /HOMESTYLE /SOUPS
On can charm:HEINZ/ COOKED/ SPAGHETTI/ IN TOMATO SAUCE/ WITH CHEESE
On can charm: HEINZ/ COOKED/ MACARONI/ IN CREAM SAUCE WITH CHEESE
On pickle/ 57/ HEINZ
On metal charm: NEW YORK/ WORLD'S/ FAIR/ 1940
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