Lyn St. James at Taurus Training, Calumet City, Illinois, December 7, 1996
01
Artifact Overview
Racing driver Lyn St. James's longtime association with Ford Motor Company began soon after she turned pro. Seeing Ford specifically target female car buyers in its advertisements, St. James wrote a letter to the company that pointed out the marketing opportunity in sponsoring her racing efforts. The gambit worked and Ford signed on as a sponsor in 1981.
Artifact Details
Artifact
Photographic print
Subject Date
07 December 1996
Collection Title
Location
By Request in the Benson Ford Research Center
Object ID
2009.1.1959.22
Credit
From the Collections of The Henry Ford. Gift of Ford Motor Company.
Material
Paper (Fiber product)
Technique
Gelatin silver process
Color
Black-and-white (Colors)
Dimensions
Height: 5 in
Width: 7 in
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