Pennant, "Terry Labonte, #5," 1999
01
Artifact Overview
NASCAR's popularity soared in the 1990s and 2000s. With its fan base growing in size and diversity, the sport attracted new sponsors. Traditional advertisers like auto parts stores and motor oils were joined by breakfast cereals, children's toys and other family-friendly products. Cigarette brands were phased out. NASCAR-themed souvenirs, like this pennant, increased sponsors' reach beyond race day.
Artifact Details
Artifact
Pennant
Date Made
1999
Creators
Place of Creation
Location
Not on exhibit to the public.
Object ID
2016.11.4
Credit
From the Collections of The Henry Ford. Gift of Matthew E. Talbot.
Material
Felt (Textile)
Color
Yellow (Color)
Red
Green
Dimensions
Height: 11.75 in
Width: 29.25 in
Inscriptions
front, lower left corner:
NASCAR / Hendrick MOTORSPORTS / License Granted by Kellogg company and Hendrick Motorsports. / TM, (c) 1999 Kellogg Co. / DESIGN #518 LIMITED EDITION OF 5000
front, lower right:
TERRY LABONTE / Kellogg's Racing / WINCRAFT Racing / MADE IN U.S.A.
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