3D Stereo Viewer, General Motors Selling Aid for 1957 Pontiac Automobiles

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THF166623 / 3D Stereo Viewer, General Motors Selling Aid for 1957 Pontiac Automobiles
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Artifact Overview

Pontiac salespeople could show their customers the 1957 model lineup in three dimensions -- or, at least, in the illusion of three dimensions -- with this stereo viewer kit. The color slides allowed buyers to visualize various paint and interior color combinations, dashboard layouts, and equipment options before choosing a car.

Artifact Details

Artifact

Stereoscope

Date Made

1956-1957

Creators

Place of Creation

Location

Not on exhibit to the public.

Object ID

2005.125.19

Credit

From the Collections of The Henry Ford. Gift of the American Heritage Center, University of Wyoming

Material

Acetate film
Cardboard
Leatherette
Paper (Fiber product)
Plastic
Metal
Wood (Plant material)

Dimensions

Height: 5 in (case)
Width: 5.875 in (case)
Length: 7.25 in (case)

Inscriptions

stereo viewer: MULTI-VUE GM Photographic leaflet: Index Card / for use with / PONTIAC STEREO VIEWER / 57 Pontiac / PONTIAC MOTOR DIVISION / OF / GENERAL MOTORS CORPORATION / PONTIAC, MICHIGAN
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