"Ford Granulated Hardwood Charcoal for Poultry, Hogs, Cattle, Horses and Sheep," 1935-1940

THF265880 / "Ford Granulated Hardwood Charcoal for Poultry, Hogs, Cattle, Horses and Sheep," 1935-1940 / front cover
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Artifact Overview

Ford Motor Company's charcoal briquettes were good for more than just backyard cookouts. This brochure promoted their use as a feed supplement for poultry and livestock. According to the text, Ford charcoal had a purifying effect in animals' digestive systems, absorbing gases that might otherwise make them susceptible to illness. Ford recommended charcoal for hens, chicks, hogs, cattle, horses, and sheep.

Artifact Details

Artifact

Brochure

Date Made

1935-1940

Location

By Request in the Benson Ford Research Center

Object ID

2016.0.34.3

Credit

From the Collections of The Henry Ford.

Material

Paper (Fiber product)

Color

Multicolored

Dimensions

Height: 5.625 in
Width: 3.375 in

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    Ford Motor Company sawmills created heaps of wood wastes. Some was used to produce steam for factory operations. The rest was carbonized and compressed into charcoal. Workers mixed charred hardwood chips with starch, forming nearly 100 tons of charcoal briquettes each day. Dealers sold branded barbecue accessories and packages of the popular briquettes in Ford dealerships across the country.