Ford Dealership Poster for "Renewed and Guaranteed" Cars and Trucks, June 1935
01
Artifact Overview
Depreciation is an unavoidable fact of new-car ownership -- that new car is worth less the moment you drive it off the lot. Buying a used car reduces some of that loss. Ford Motor Company promoted its "Renewed and Guaranteed" used-car program in this advertisement, reassuring customers with a money-back guarantee if a pre-owned car should prove unsatisfactory.
Artifact Details
Artifact
Photographic print
Subject Date
05 June 1935
Collection Title
Location
By Request in the Benson Ford Research Center
Object ID
64.167.833.P.63081.B
Credit
From the Collections of The Henry Ford. Gift of Ford Motor Company.
Material
Paper (Fiber product)
Linen (Material)
Technique
Gelatin silver process
Color
Black-and-white (Colors)
Dimensions
Height: 8.000 in
Width: 11.000 in
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