Ford Dealership Poster for "Renewed and Guaranteed" Cars and Trucks, June 1935

01

Artifact Overview

Depreciation is an unavoidable fact of new-car ownership -- that new car is worth less the moment you drive it off the lot. Buying a used car reduces some of that loss. Ford Motor Company promoted its "Renewed and Guaranteed" used-car program in this advertisement, reassuring customers with a money-back guarantee if a pre-owned car should prove unsatisfactory.

Artifact Details

Artifact

Photographic print

Subject Date

05 June 1935

Location

By Request in the Benson Ford Research Center

Object ID

64.167.833.P.63081.B

Credit

From the Collections of The Henry Ford. Gift of Ford Motor Company.

Material

Paper (Fiber product)
Linen (Material)

Technique

Gelatin silver process

Color

Black-and-white (Colors)

Dimensions

Height: 8.000 in
Width: 11.000 in

Ford Dealership Poster for "Renewed and Guaranteed" Cars and Trucks, June 1935