Wall Drug Sign, 1930-1940
01
Artifact Overview
Sometimes the array of motorists' services that evolved along the roadside became tourist attractions. Such was the case with Wall Drug, purchased by Ted and Dorothy Hustead in 1931. When Dorothy decided to advertise free ice water to tourists heading to Mount Rushmore (opened 1941), business became brisk. Wall Drug would go on to become a legendary tourist destination.
Artifact Details
Artifact
Advertising sign
Date Made
1930-1940
Place of Creation
Location
Not on exhibit to the public.
Object ID
87.143.3
Credit
From the Collections of The Henry Ford. Gift of Wall Drug Store, Inc.
Material
Masonite (TM)
Paint (Coating)
Technique
Stenciling
Color
White (Color)
Green
Dimensions
Height: 12 in
Width: 24 in
Thickness: 0.25 in
Inscriptions
On front: HUSTEAD'S / WALL / DRUG
Printed in cowboy hat: IN S. DAK
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