Advertisement for the 1903 Ford Model A Runabout, "Ford High Grade on Any Grade"

Henry Ford wanted to create a lightweight, low-priced vehicle. His automobile would be uncomplicated, able to traverse American roads, and affordable to average Americans. Ford Motor Company's first vehicle -- simple and inexpensive -- is seen in this 1903 ad. Ford, however, was not satisfied and continued to improve and innovate. Five years later, Ford would introduce his Model T.