Slogan from Ford Merchandising Bulletin, June 1938

01

Artifact Overview

Ford Motor Company published regular merchandising bulletins to ensure consistent branding, marketing and service throughout its dealer network. Each bulletin provided guidance on topics like showroom displays, sales techniques and strategies, and updates to Ford, Mercury and Lincoln vehicles and accessories. General sales figures were often published, as were profiles of successful dealerships.

Artifact Details

Artifact

Photographic print

Subject Date

09 June 1938

Location

By Request in the Benson Ford Research Center

Object ID

64.167.833.P.70331.9

Credit

From the Collections of The Henry Ford. Gift of Ford Motor Company.

Material

Paper (Fiber product)
Linen (Material)

Technique

Gelatin silver process

Color

Black-and-white (Colors)

Dimensions

Height: 8 in
Width: 11 in

Slogan from Ford Merchandising Bulletin, June 1938