"Mercury" Neon Sign, October 1938

01

Artifact Overview

Ford Motor Company introduced its Mercury line of automobiles for the 1939 model year. The medium-priced Mercury fit neatly between the basic Ford and the upscale Lincoln. The new brand, championed by Edsel Ford, gave Ford Motor Company a wide range of products like those offered by rivals General Motors and Chrysler.

Artifact Details

Artifact

Photographic print

Subject Date

28 October 1938

Location

By Request in the Benson Ford Research Center

Object ID

64.167.833.P.70956.A

Credit

From the Collections of The Henry Ford. Gift of Ford Motor Company.

Material

Paper (Fiber product)
Linen (Material)

Technique

Gelatin silver process

Color

Black-and-white (Colors)

Dimensions

Height: 8.000 in
Width: 11.000 in

"Mercury" Neon Sign, October 1938