Ford, Lincoln-Zephyr, and Mercury Neon Automobile Dealers' Sign, December 1938
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Artifact Overview
Ford Motor Company purchased upscale Lincoln in 1922 and introduced mid-priced Mercury for 1939. Together with affordable Ford-branded cars, these lines gave Ford Motor Company a well-rounded range of automobiles at various price points. Zephyr was introduced for 1936 to give Lincoln a less expensive model to market during the Great Depression.
Artifact Details
Artifact
Photographic print
Subject Date
29 December 1938
Collection Title
Location
By Request in the Benson Ford Research Center
Object ID
64.167.833.P.71244
Credit
From the Collections of The Henry Ford. Gift of Ford Motor Company.
Material
Paper (Fiber product)
Linen (Material)
Technique
Gelatin silver process
Color
Black-and-white (Colors)
Dimensions
Height: 8.000 in
Width: 11.000 in
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