Salesman and Customers, Illustration in Ford Publication "Selling the Lincoln Zephyr V-12," April 1939

Lincoln introduced the Zephyr for 1936. The lower-priced car improved the company's sagging sales during the Great Depression. Zephyrs for 1939 featured hydraulic brakes, larger grilles, and reshaped bumpers. This photograph was used in a sales handbook titled Selling the Lincoln Zephyr V-12. Some 21,000 Zephyrs were built for 1939, compared with 133 of the costlier Lincoln Model K cars.