"Flower Fantasy" Paper Party Dress in Packaging, 1967-1969
THF185309 / "Flower Fantasy" Paper Party Dress in Packaging, 1967-1969
01
Artifact Overview
Disposable clothing was a natural extension of the consumer society of the 1960s--convenience was valued. Fashion experienced a brief fad for dresses made of paper (cellulose and cotton), printed with bright modern designs. In 1967, the Hallmark company embraced the disposable clothing trend, offering printed A-line shifts. People bought over a million paper garments between 1966 and 1968.
Artifact Details
Artifact
Dress (Garment)
Date Made
1967-1969
Creators
Place of Creation
Creator Notes
Commissioned and distributed by Hallmark Cards, Inc. out of Kansas City, Missouri. Made in the United States.
Collection Title
Location
Not on exhibit to the public.
Object ID
2017.84.1938
Credit
From the Collections of The Henry Ford. Gift of American Textile History Museum, donated to ATHM by Diane K. Sanborn.
Material
Cellulose
Nylon
Cardboard
Plastic
Color
Multicolored
Pink (Color)
Inscriptions
on front of packaging:
Hallmark / FLOWER / FANTASY / The revolutionary / paper fashion / PAPER PARTY DRESS / Sleeveless - A-Line Shift / Shorten with scissors to desired length / Press with cool iron / Disposable fashions for: / Entertaining Traveling / Lounging Shopping / SIZE: MEDIUM 12-14 / Sizes Available: / Petite 4-6 Medium 12-14 / Small 8-10 Large 16-18 / 93% Cellulose, 7% Nylon Fire Resistant / Hallmark Cards Inc. Kansas City, Mo. Made in U.S.A. 350 PD 35-3
on back of packaging:
Hallmark FLOWER FANTASY / The revolutionary paper fashion / PAPER PARTY DRESS / leeveless - A-Line Shift / Shorten with scissors to desired length / Press with cool iron / SIZE: MEDIUM 12-14 / Disposable fashions for: Entertaining Lounging Traveling Shopping / 93% Cellulose, 7% Nylon Fire Resistant 350 PD 35-3
Keywords |
|---|
02
Related Content
article“Pulp Fashion”: Paper Dresses of the 1960s
Learn how the paper dress fits into the exploration and boundary-pushing of the 1960s with this deep dive into paper dresses currently on exhibit in "What We Wore" in Henry Ford Museum of American Innovation.
articleA Look Back: The Souper Dress
In the late 1960s, for a couple of Campbell’s veggie soup labels and one buck, you could mail order the "Souper Dress," featuring a pattern of iconic vegetable soup cans and made out of paper.