Holiday Inn Directory Listing Locations, Features and Rates Worldwide Effective December 27, 1981
THF287343 / Holiday Inn Directory Listing Locations, Features and Rates Worldwide Effective December 27, 1981
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Artifact Overview
Launched in 1952, Holiday Inns achieved early success by offering consistent, quality service and amenities. Travelers could expect uniform standards across the motel chain. Though Holiday Inns evolved in the decades that followed, the company retained many of its founding practices. The "No Surprises" room guarantee, introduced in the early 1980s, emphasized the continued marketability of a standardized guest experience.
Artifact Details
Artifact
Directory
Date Made
27 December 1981
Creators
Location
By Request in the Benson Ford Research Center
Object ID
87.8.2.5
Credit
From the Collections of The Henry Ford.
Material
Paper (Fiber product)
Technique
Printing (Process)
Color
Multicolored
Dimensions
Height: 10.75 in
Width: 8.25 in
Keywords |
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Related Content
SetHoliday Inns: Revolutionizing an Industry
- 18 Artifacts
On a family road trip in 1951, building developer Kemmons Wilson spent nights in motel rooms that he found to be overpriced and uncomfortable. When the entrepreneur returned home to Memphis, Tennessee, he decided to build his own motel that offered consistent, quality service and amenities at family-friendly prices. Within a few years, Wilson’s Holiday Inns had revolutionized industry standards and become the nation’s largest lodging chain.