Holiday Inn University, 1971
THF287350 / Holiday Inn University, 1971 / front cover
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Artifact Overview
Consistent, quality service and amenities made the first Holiday Inns successful in the 1950s. As the motel chain expanded, a rigorous training program helped maintain high standards. All property managers, called "Innkeepers," attended mandatory training courses near Holiday Inns' headquarters in Memphis, Tennessee. The company built Holiday Inn University, a complete campus for manager training, in 1971.
Artifact Details
Artifact
Booklet
Date Made
1971
Location
By Request in the Benson Ford Research Center
Object ID
87.8.2.6
Credit
From the Collections of The Henry Ford.
Material
Paper (Fiber product)
Technique
Printing (Process)
Color
Multicolored
Green
Dimensions
Height: 8.5 in
Width: 11 in
Keywords |
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Related Content
SetHoliday Inns: Revolutionizing an Industry
- 18 Artifacts
On a family road trip in 1951, building developer Kemmons Wilson spent nights in motel rooms that he found to be overpriced and uncomfortable. When the entrepreneur returned home to Memphis, Tennessee, he decided to build his own motel that offered consistent, quality service and amenities at family-friendly prices. Within a few years, Wilson’s Holiday Inns had revolutionized industry standards and become the nation’s largest lodging chain.
articleKemmons Wilson’s Holiday Inns
At a time when Americans are traveling less and the lodging industry is making big changes, let’s take a look back at the story of Kemmons Wilson, whose Holiday Inns revolutionized roadside lodging in the mid-20th century.