1974 Holiday Inn Group Tour Guide, Holiday Inns Domestic and International
THF287369 / 1974 Holiday Inn Group Tour Guide, Holiday Inns Domestic and International
01
Artifact Overview
During the economic recession of the 1970s, Holiday Inns diversified its marketing strategy and partnered with travel agencies and airlines to appeal to new customers. Group tours organized by the company also aligned with Holiday Inns founder Kemmons Wilson's goal to promote "world understanding through tourism."
Artifact Details
Artifact
Booklet
Date Made
1974
Subject Date
01 January 1974-31 December 1974
Creators
Location
By Request in the Benson Ford Research Center
Object ID
87.8.2.8
Credit
From the Collections of The Henry Ford.
Material
Paper (Fiber product)
Technique
Printing (Process)
Color
Multicolored
Yellow (Color)
Black-and-white (Colors)
Dimensions
Height: 11 in
Width: 8.25 in
Keywords |
|---|
02
Related Content
SetHoliday Inns: Revolutionizing an Industry
- 18 Artifacts
On a family road trip in 1951, building developer Kemmons Wilson spent nights in motel rooms that he found to be overpriced and uncomfortable. When the entrepreneur returned home to Memphis, Tennessee, he decided to build his own motel that offered consistent, quality service and amenities at family-friendly prices. Within a few years, Wilson’s Holiday Inns had revolutionized industry standards and become the nation’s largest lodging chain.