Holiday Inn Hotel with a "Great Sign," 1980-1985
THF287373 / Holiday Inn Hotel with a "Great Sign," 1980-1985
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Artifact Overview
A Holiday Inn's "Great Sign" could be seen from a distance, enticing travelers along nearby roadways. Managers could attract local groups and charm customers with customized marquee messages. This iconic design pointed the way to Holiday Inns worldwide from the 1950s until the 1980s, when the company phased in an updated logo.
Artifact Details
Artifact
Diffusion transfer print
Date Made
1980-1985
Subject Date
1980-1985
Location
Not on exhibit to the public.
Object ID
87.159.2
Technique
Diffusion transfer process
Color
Multicolored
Dimensions
Height: 4.25 in
Width: 3.5 in
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Related Content
SetHoliday Inns: Revolutionizing an Industry
- 18 Artifacts
On a family road trip in 1951, building developer Kemmons Wilson spent nights in motel rooms that he found to be overpriced and uncomfortable. When the entrepreneur returned home to Memphis, Tennessee, he decided to build his own motel that offered consistent, quality service and amenities at family-friendly prices. Within a few years, Wilson’s Holiday Inns had revolutionized industry standards and become the nation’s largest lodging chain.