REO Automobile Dealership Pencil, 1920-1929

01

Artifact Overview

Promotional giveaways can place advertising messages deeper into people's lives than billboards or magazine ads. The power of branding -- coupled with consumer brand loyalty -- has also led to the creation of promotional items designed for sale to the public. The Davis Motor Car Company used this pencil giveaway to promote the REO brand along with their Greenville, Ohio, dealership.

Artifact Details

Artifact

Graphite pencil

Date Made

1920-1929

Place of Creation

Location

Not on exhibit to the public.

Object ID

86.178.14

Credit

From the Collections of The Henry Ford.

Material

Wood (Plant material)
Graphite (Mineral)

Color

Orange (Color)
Red

Dimensions

Height: 7 in
Width: 0.375 in

Inscriptions

In seal: The Gold Standard of Values / REO / Automobiles and Motor Trucks Side: Davis Motor Car Company / REO Passenger Cars & Trucks / Greenville, Ohio