"Shell Curb the Limit Club" Button, 1934-1939

01

Artifact Overview

The Royal Dutch Shell Group was formed in 1907. From its home market in Europe, Shell came to the United States in stages between 1912 and 1929. The company's distinctive logo, a yellow and red pecten shell, helped establish its identity in America. Shell advertised its fuels and motor oils with promotional giveaways like buttons, coasters, and hang tags.

Artifact Details

Artifact

Button (Information artifact)

Date Made

1934-1939

Location

Not on exhibit to the public.

Object ID

2018.23.8

Credit

From the Collections of The Henry Ford. Gift of Shell Oil Company.

Material

Metal

Color

Red
Orange (Color)
White (Color)

Dimensions

Height: 0.25 in
Diameter: 0.938 in

Inscriptions

on front: SHELL CURB THE LIMIT CLUB / SHELL / SAFETY FIRST
"Shell Curb the Limit Club" Button, 1934-1939