Shell "X-100" Keychain, 1934-1939

01

Artifact Overview

The Royal Dutch Shell Group was formed in 1907. From its home market in Europe, Shell came to the United States in stages between 1912 and 1929. The company's distinctive logo, a yellow and red pecten shell, helped establish its identity as a national brand in America. Shell advertised that its X-100 motor oil left no ashy deposits in an engine's combustion chambers.

Artifact Details

Artifact

Key chain

Date Made

1934-1939

Location

Not on exhibit to the public.

Object ID

2018.23.10

Credit

From the Collections of The Henry Ford. Gift of Shell Oil Company.

Material

Metal

Color

Yellow (Color)
Red
Silver (Color)

Dimensions

Height: undefined in
Diameter: undefined in

Inscriptions

on oil can fob: SHELL / X-100 / MOTOR OIL / SHELL on clasp of chain: BEAD / CHAIN