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Apron, 1970-1975

01

Artifact Overview

The slogan on the pocket of this apron advertising the General Electric Company, "More Power to Women!" alludes to the company's electrical appliances and the Women's Movement of the 1970s. The irony? The slogan is about empowerment, but it appears on a garment usually used by a housewife -- a traditional woman's role often seen as "unempowered."

Artifact Details

Artifact

Apron (Protective wear)

Date Made

1970-1975

Location

Not on exhibit to the public.

Object ID

2017.84.3698

Credit

From the Collections of The Henry Ford. Gift of American Textile History Museum, donated to ATHM by Joyce Cheney.

Material

Cotton (Textile)

Technique

Machine sewing (Technique)

Color

Red
Black (Color)
White (Color)

Dimensions

Width: 27.5 in (excluding ties)
Length: 16 in

Inscriptions

pocket, front: MORE / POWER / TO WOMEN / with GE appliances
Apron, 1970-1975