Apollo Beer Distributors, Bronx, New York, 1935-1950

Photographic cards like this one, with their glued-on labels, were a preliminary step taken by Dexter Press before producing postcards for small-business owners to mail or hand out. Beer distributors, regulated by the state, provided a variety of brands to licensed retailers. According to this postcard, this company promised prompt delivery of cold beer in barrels, bottles, and cans.