"Ford Motor Company Fiftieth Anniversary Norman Rockwell Calendar Program," Order Kit for Ford Dealers, 1952-1953
THF288512 / "Ford Motor Company Fiftieth Anniversary Norman Rockwell Calendar Program," Order Kit for Ford Dealers, 1952-1953 / front
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Artifact Overview
Henry Ford II, president of Ford Motor Company, commissioned a calendar from the celebrated American illustrator Norman Rockwell to commemorate the company's 50th anniversary in 1953. Ford urged its dealers to purchase these calendars and distribute them to their customers, other businesses, and local civic organizations. The company offered two versions: a smaller one described as a home calendar and a larger community version.
Artifact Details
Artifact
Kit (Set)
Date Made
1952-1953
Subject Date
1953
Creators
Collection Title
Location
By Request in the Benson Ford Research Center
Object ID
64.167.156.1
Credit
From the Collections of The Henry Ford.
Material
Paper (Fiber product)
Technique
Printing (Process)
Color
Black (Color)
Beige (Color)
Gold (Color)
Dimensions
Height: 16 in
Width: 11 in
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Henry Ford II, president of Ford Motor Company, commissioned a calendar from the celebrated American illustrator Norman Rockwell to commemorate the company's 50th anniversary in 1953. Ford urged its dealers to purchase these calendars and distribute them to their customers. The calendars, as this brochure advises, will be a "constant goodwill reminder" and "will work for the good of your business."
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Henry Ford II, president of Ford Motor Company, commissioned a calendar from the celebrated American illustrator Norman Rockwell to commemorate the company's 50th anniversary in 1953.