Pontiac Service Poster, "Ride It! Don't Hide It! Tire Rotation Saves You 20% on Tire Wear," November 1958
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Artifact Overview
Artist Jacqueline Bergey Ward worked for several prominent Detroit-based commercial art studios. At Roupp Art Studios in the late 1950s, Ward created posters advertising automobile maintenance and repair services. Bright colors and playful slogans characterized her work, but this poster for General Motors' Pontiac division also includes an offensive caricature of a Native American.
Artifact Details
Artifact
Poster
Subject Date
November 1958
Place of Creation
Location
Not on exhibit to the public.
Object ID
2018.155.0.16
Credit
From the Collections of The Henry Ford. Gift of the Family of Jacqueline Bergey Ward.
Material
Paper (Fiber product)
Technique
Printing (Process)
Color
Multicolored
Dimensions
Height: 38 in
Width: 26 in
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