Safety Has Been Built into the Ford School Bus, 1932

01

Artifact Overview

Not surprisingly, safety is a long-running theme in school bus advertising. Ford Motor Company promoted several of its bus's safety features in this 1932 advertisement published in American School Board Journal. The ad calls out the all-steel construction, the use of safety glass in every window, and the full-length exhaust pipe that carries engine fumes away from passengers.

Artifact Details

Artifact

Advertisement

Date Made

1932

Subject Date

January 1932

Location

By Request in the Benson Ford Research Center

Object ID

64.167.19.656

Credit

From the Collections of The Henry Ford. Gift of Ford Motor Company.

Material

Paper (Fiber product)

Technique

Printing (Process)

Color

Black-and-white (Colors)

Dimensions

Height: 15 in
Width: 11.25 in

Safety Has Been Built into the Ford School Bus, 1932