We've Proved Its Safety! Its Economy! Its Endurance! Ford Bonus Built School Bus Safety Chassis, 1948
01
Artifact Overview
Ford emphasized the safety, economy, and reliability of its school bus chassis in this 1948 advertisement published in several professional education journals. The "Bonus Built" slogan was used with all of Ford's trucks and buses that model year -- suggesting that the all-new designs gave customers more than their money's worth.
Artifact Details
Artifact
Advertisement
Date Made
1948
Subject Date
1948
Creators
Collection Title
Location
By Request in the Benson Ford Research Center
Object ID
64.167.19.658
Credit
From the Collections of The Henry Ford. Gift of Ford Motor Company.
Material
Paper (Fiber product)
Technique
Printing (Process)
Color
Black-and-white (Colors)
Red
Dimensions
Height: 14 in
Width: 9 in
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