Excel, the Standard of Styling and Safety in School Bus Transportation, 1958

01

Artifact Overview

Excel Body Corporation built school buses in Durant, Oklahoma, from the 1940s into the 1960s. In this 1958 brochure, the company emphasized safety and styling -- the latter a quality not often associated with school buses. Wraparound front and rear windshields gave Excel's buses a slightly streamlined appearance.

Artifact Details

Artifact

Brochure

Date Made

1958

Subject Date

1958

Collection Title

Location

By Request in the Benson Ford Research Center

Object ID

92.150.9750

Credit

From the Collections of The Henry Ford. Gift of the Family of Henry Austin Clark, Jr.

Material

Paper (Fiber product)

Technique

Printing (Process)

Color

Black-and-white (Colors)
Multicolored
Yellow (Color)

Dimensions

Height: 11.125 in
Width: 8.5 in

Excel, the Standard of Styling and Safety in School Bus Transportation, 1958