Montgomery Ward & Company, Descriptive Illustrated Price List No. 28, Fall and Winter 1880

The growth of factories during the 19th century initiated a steady flow of mass-produced, affordable consumer goods--helping Americans increasingly enjoy a rising standard of living. The advent of mail order catalogs and rural free delivery in the late 19th century made these goods increasingly available to rural customers--opening a world of new material possibilities. Catalogs broadened the merchandise selection for city people as well.