Recipe Booklet, "Dessert Magic" Jell-O, 1944

In 1899, Orator F. Woodward acquired the rights to Jell-O and published recipe booklets to gather interest in the product. The booklets proved to be an invaluable marketing strategy, providing homemakers with creative uses for the ready-made product. Since then, the Jell-O product line has expanded to include pudding and new flavors of gelatin. This booklet features recipes utilizing Jell-O gelatin and pudding for desserts.