Recipe Booklet, "Fruit-Full Recipes: From Jell-O & Sugar Free Jell-O Gelatin," 1986

In 1899, Orator F. Woodward acquired the rights to Jell-O and published recipe booklets to gather interest in the product. The booklets proved to be an invaluable marketing strategy, providing homemakers with creative uses for the ready-made product. Since then, the Jell-O product line has expanded to include new flavors and puddings and introduced sugar-free Jell-O in 1984, with recipe booklets introducing creative uses for each.