Recipe Booklet, "The Complete Jell-O Recipe Book," 1929

THF294439 / Recipe Booklet, "The Complete Jell-O Recipe Book," 1929 / front cover
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Artifact Overview

In 1899, Orator F. Woodward acquired the rights to Jell-O from Pearle Wait, who had invented Jell-O when he added fruit flavoring and sugar to powdered gelatin in 1897. While Wait was unable to market his product, Woodward used recipe booklets to gather interest. The booklets proved to be an invaluable marketing strategy, providing homemakers with creative uses for the ready-made product.

Artifact Details

Artifact

Booklet

Date Made

1929

Location

Not on exhibit to the public.

Object ID

2004.87.68

Credit

From the Collections of The Henry Ford. Gift of family of Joseph & Helen (Szczepaniak) Lyk.

Material

Paper (Fiber product)

Technique

Bookbinding (Process)
Printing (Process)

Color

Multicolored

Dimensions

Height: 7 in
Width: 4.5 in

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Related Content

  • Recipe Booklet for "Jell-O Ice Cream Powder: Doesn’t That Look Good?,” circa 1910 (front cover)
    Set

    Recipe Booklets from the Early 20th Century

    • 17 Artifacts
    Recipe booklets are a great resource for learning about the changing eating habits of Americans and discovering early products from some of the well-known companies in the food industry today. For many companies, recipe booklets were a method of marketing, where recipes offered creative ways to use that company's specific products. This set features booklets from entrepreneurial companies in our Recipe Booklet Collection.