Recipe Booklet, "Salads With a Sparkle: Delicious with either Miracle Whip Salad Dressing or Kraft Mayonnaise," 1933
THF294964 / Recipe Booklet, "Salads With a Sparkle: Delicious with either Miracle Whip Salad Dressing or Kraft Mayonnaise," 1933 / front cover
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Artifact Overview
After finding success with the development of processed cheese in 1915, the J.L. Kraft and Bros. Co. began acquiring companies to diversify its product offerings. Among these acquisitions were companies specializing in mayonnaise. The company known as Kraft-Phenix, acquired in 1928, introduced its Kraft Mayonnaise in 1930, and a similar product, Miracle Whip, in 1933, often offering recipes to highlight each product's unique taste.
Artifact Details
Artifact
Booklet
Date Made
1933
Place of Creation
Collection Title
Location
Not on exhibit to the public.
Object ID
90.303.39
Credit
From the Collections of The Henry Ford. Gift in Memory of Anna M. Hilbush.
Material
Paper (Fiber product)
Technique
Bookbinding (Process)
Printing (Process)
Color
Multicolored
Dimensions
Height: 5.5 in
Width: 3.25 in
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Related Content
SetRecipe Booklets from the Early 20th Century
- 17 Artifacts
Recipe booklets are a great resource for learning about the changing eating habits of Americans and discovering early products from some of the well-known companies in the food industry today. For many companies, recipe booklets were a method of marketing, where recipes offered creative ways to use that company's specific products. This set features booklets from entrepreneurial companies in our Recipe Booklet Collection.