Larkin Company Trade Catalog, "This Handsome Coat, Yours Without Cost," circa 1910
01
Artifact Overview
John D. Larkin established a soap manufacturing company in 1875. He hired his brother-in-law, Elbert Hubbard, as a salesman. Hubbard developed "The Larkin Idea," a plan that sold goods directly to consumers through mail-order catalogs and offered incentivizing giveaways. It was a success. By the early 1900s, Larkin's catalogs contained pages of products and even more pages of premiums from which customers could choose.
Artifact Details
Artifact
Trade catalog
Date Made
circa 1910
Subject Date
circa 1910
Creators
Place of Creation
Creator Notes
Published by the Larkin Company Branch in Peoria, Illinois.
Collection Title
Location
By Request in the Benson Ford Research Center
Object ID
2019.0.3.86
Material
Ink
Paper (Fiber product)
Technique
Bookbinding (Process)
Printing (Process)
Color
Black-and-white (Colors)
Dimensions
Height: 9 in
Width: 7 in
Inscriptions
written on front:
Larkin Co.
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