Advertisement, "His One Weakness, Toll House Cookies from Home" November 1943

01

Artifact Overview

Nestle placed this "patriotic call" advertisement in Better Homes & Gardens magazine during World War II--a way to send a bit of "home" to soldiers overseas while proudly meeting the challenge of rationed ingredients. For many soldiers, it was their first taste of a chocolate chip cookie. Ruth Wakefield had created the recipe for her Toll House Inn restaurant just a few years before.

Artifact Details

Artifact

Advertisement

Date Made

November 1943

Subject Date

1943

Creator Notes

Published in Better Homes and Gardens magazine, November 1943.

Location

By Request in the Benson Ford Research Center

Object ID

2019.163.1

Credit

From the Collections of The Henry Ford.

Material

Paper (Fiber product)

Technique

Printing (Process)

Color

Multicolored

Dimensions

Height: 12.5 in
Width: 9.75 in