Auto Union Sales Catalog, Horch Brand Automobiles, circa 1937

01

Artifact Overview

German engineer August Horch formed the automobile company that bore his name in 1904. Through technical innovation and creative advertising, the Horch brand grew into a prominent and successful maker of luxury cars. Horch merged with Audi, DKW and Wanderer to form Auto Union in 1932. Auto Union was rebranded as Audi in 1985.

Artifact Details

Artifact

Trade catalog

Date Made

circa 1937

Subject Date

circa 1937

Place of Creation

Location

By Request in the Benson Ford Research Center

Object ID

92.150.7127

Credit

From the Collections of The Henry Ford. Gift of the Family of Henry Austin Clark, Jr.

Material

Paper (Fiber product)

Technique

Printing (Process)

Color

Multicolored

Dimensions

Height: 8.25 in
Width: 4 in (folded)
Width: 7.75 in (unfolded)