"Saran Wrap" Transparent Cling Wrap, circa 1954

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Artifact Overview

Saran Wrap, introduced in 1953, came from the research and development that created many plastics during World War II. Its strength and tight clinginess--and ability to keep food fresher longer--made it popular with consumers. Though convenient and inexpensive, plastic wrap is made from chemicals that are potentially harmful as they break down. Plastic wrap is hard to recycle, contributing to the plastic pollution crisis.

Artifact Details

Artifact

Food wrap

Date Made

circa 1954

Location

Not on exhibit to the public.

Object ID

2020.63.1

Credit

From the Collections of The Henry Ford.

Material

Plastic
Metal
Cardboard

Color

Blue
Yellow (Color)
Red
White (Color)

Dimensions

Height: 2 in (Packaging)
Width: 12.125 in (Packaging)
Length: 2.125 in (Packaging)

Inscriptions

on front flap of packaging: ODOR PROTECTION / FRESHER MEAT / DOW / REPLACEMENT OR REFUND OF MONEY / Guaranteed by / Good Housekeeping / IF NOT AS ADVERTISED THEREIN / Saran-Wrap on front of packaging, under flap: U.S. PATENTS 2160931-2233442 THE DOW CHEMICAL COMPANY MIDLAND, MICHIGAN / 1 LIFT COVER 2 PULL TO LENGTH 3 CLOSE COVER 4 PRESS HERE 5 TEAR UP AGAINST CUTTER on back of packaging: RESISTS / TARNISH / PREVENTS / DRYING / DOW / REPLACEMENT OR REFUND OF MONEY / Guaranteed by / Good Housekeeping / IF NOT AS ADVERTISED THEREIN / Saran-Wrap / THE MIRACLE PLASTIC WRAP - NEEDS NO SEALING on sides of packaging: DOW / Saran- / Wrap / 25 FEET / FOODSAVER on top of packaging: PERFECT CHEESE WRAP / COVERS AND CLINGS / DOW (R) / TRANSPARENT / RE-USABLE / Saran-Wrap / THE MIRACLE PLASTIC WRAP - NEEDS NO SEALING on bottom of packaging: FRESHER FRUIT / SAVES FOOD / DOW / TRANSPARENT / RE-USABLE / Saran-Wrap / THE MIRACLE PLASTIC WRAP - NEEDS NO SEALING
"Saran Wrap" Transparent Cling Wrap, circa 1954