Binder of Documents Related to Mowtron Lawn Mower, 1974
THF623553 / Binder of Documents Related to Mowtron Lawn Mower, 1974 / front cover
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Artifact Overview
A licensed dealer of the "Mowtron" automated lawn mowing system, Hubert Wenzel, compiled materials in this binder. It includes information on Wenzel's company, Green Light, Inc., as well as correspondence from the Mowtron manufacturer, American Marketing and Sales Company. Newspaper clippings about other dealers and reference materials--such as the dealer training manual and the Mowtron distribution plan--document the launch of a new product.
Artifact Details
Artifact
Ring binder
Date Made
1971-1978
Place of Creation
Collection Title
Location
Not on exhibit to the public.
Object ID
2020.131.2
Credit
From the Collections of The Henry Ford.
Material
Paper (Fiber product)
Plastic
Technique
Printing (Process)
Typewriting
Color
Multicolored
Dimensions
Height: undefined in
Width: undefined in
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Related Artifacts
ArtifactMowtron Mower, Used as a Display Model, 1974
"Mowtron...Mows while you Doze!" The American Marketing and Sales Company stressed computerized operation to encourage adoption of its autonomous lawn mower. The machine followed signals emitted by a transistorized guidance system, eliminating the need for homeowners to dedicate valuable time to lawn care. Built-in features like sensitized bumpers eased safety concerns, though sales fell far short of the company's dreams.