Pontiac, It's All Pontiac on a New Wide-Track, 1961

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Artifact Overview

Pontiac's big news for 1961 was its introduction of the Tempest, an all-new compact car with a base four-cylinder engine. All Pontiac models that year received "split" grilles -- a longtime brand hallmark. The company continued to promote its Wide-Track design, which produced an aggressive look that set Pontiac apart from its competitors.

Artifact Details

Artifact

Brochure

Date Made

1961

Location

By Request in the Benson Ford Research Center

Object ID

64.167.184.73

Credit

From the Collections of The Henry Ford. Gift of Ford Motor Company.

Material

Paper (Fiber product)

Technique

Printing (Process)

Color

Multicolored

Dimensions

Height: 8.375 in
Width: 10.875 in

Pontiac, It's All Pontiac on a New Wide-Track, 1961