Hallmark "All-American Trucks Series: 1972 Cheverlet Cheyenne Super" Christmas Ornament, 2003
01
Artifact Overview
Already known for greeting cards, Hallmark introduced a line of Christmas ornaments in 1973. The company's annual release of an increasing array of ornaments revolutionized Christmas decorating, appealing to customers' interest in marking memories and milestones as well as expressing one's personality and unique tastes.
Artifact Details
Artifact
Christmas tree ornament
Date Made
2003
Subject Date
1972
Place of Creation
Creator Notes
Designed by Don Palmiter of Hallmark Cards, Inc. in Kansas City, Missouri. Made in China.
Collection Title
Location
at Henry Ford Museum in Miniature Moments: A Journey Through Hallmark Keepsake Ornaments
Object ID
2019.65.3468
Credit
From the Collections of The Henry Ford.
Material
Metal
Plastic
Cardboard
Color
Multicolored
Inscriptions
on front of ornament:
1972
on sides of ornament:
B350 CHEYENNE10
on back of ornament:
CHEVROLET / 2003
on bottom of ornament:
1972 Cheyenne used under license. / Hallmark Cards, Inc. / 9
on front of packaging:
Hallmark / KEEPSAKE / ORNAMENT / GM / OFFICIAL / LICENSED PRODUCT / Christmas / 2003 / 1972 CHEVROLET(R) CHEYENNE TM SUPER / All-American Trucks / COLLECTOR'S SERIES / decoration des fetes
on back of packaging;
1972 CHEVROLET(R) CHEYENNE TM SUPER / All-American Trucks / Described as "the one you could drive to the Met and hold your head / high," Chevy's "totally tough" pickup for 1972 was also the handsomest / when ordered with the Cheyenne Super package. Unprecedented luxury / options--including padded carpeting and cloth upholstery--were / combined with the standard fully-independent front suspension and / disc brakes to create a truck like no other. With mighty 400 V-8 power / available up front, the Cheyennne Super was one of the toughest and / best-looking Chevy trucks ever. Look for another classic truck in this / series next year. / Don Palmiter / Hallmark Keepsake Artist / HOLIDAY / MEMORY CARD / ENCLOSED / Ninth in the Series. Look for 9 on this ornament. / For decorative use only. Not for children under 8. / Concue a des fins decoratives seulement. Ne convient pas aux enfants de moins de 8 ans. / Die-Cast Metal - Dated 2003
on top of packaging:
Hallmark / KEEPSAKE / ORNAMENTS / 30 YEARS OF COLLECTING MEMORIES / 1973 - 2003
on bottom of packaging:
Chevrolet, Chevy TM and Cheyenne TM Emblems and Body Design are / General Motors Trademarks used under license to Hallmark Cards, Inc. / Mfd. for Hallmark Cards, Inc., Kansas City, MO 64141 / Made in China QX8117
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