Hallmark "All-American Trucks Series: 1972 Cheverlet Cheyenne Super" Christmas Ornament, 2003

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Artifact Overview

Already known for greeting cards, Hallmark introduced a line of Christmas ornaments in 1973. The company's annual release of an increasing array of ornaments revolutionized Christmas decorating, appealing to customers' interest in marking memories and milestones as well as expressing one's personality and unique tastes.

Artifact Details

Artifact

Christmas tree ornament

Date Made

2003

Subject Date

1972

Creator Notes

Designed by Don Palmiter of Hallmark Cards, Inc. in Kansas City, Missouri. Made in China.

Object ID

2019.65.3468

Credit

From the Collections of The Henry Ford.

Material

Metal
Plastic
Cardboard

Color

Multicolored

Inscriptions

on front of ornament: 1972 on sides of ornament: B350 CHEYENNE10 on back of ornament: CHEVROLET / 2003 on bottom of ornament: 1972 Cheyenne used under license. / Hallmark Cards, Inc. / 9 on front of packaging: Hallmark / KEEPSAKE / ORNAMENT / GM / OFFICIAL / LICENSED PRODUCT / Christmas / 2003 / 1972 CHEVROLET(R) CHEYENNE TM SUPER / All-American Trucks / COLLECTOR'S SERIES / decoration des fetes on back of packaging; 1972 CHEVROLET(R) CHEYENNE TM SUPER / All-American Trucks / Described as "the one you could drive to the Met and hold your head / high," Chevy's "totally tough" pickup for 1972 was also the handsomest / when ordered with the Cheyenne Super package. Unprecedented luxury / options--including padded carpeting and cloth upholstery--were / combined with the standard fully-independent front suspension and / disc brakes to create a truck like no other. With mighty 400 V-8 power / available up front, the Cheyennne Super was one of the toughest and / best-looking Chevy trucks ever. Look for another classic truck in this / series next year. / Don Palmiter / Hallmark Keepsake Artist / HOLIDAY / MEMORY CARD / ENCLOSED / Ninth in the Series. Look for 9 on this ornament. / For decorative use only. Not for children under 8. / Concue a des fins decoratives seulement. Ne convient pas aux enfants de moins de 8 ans. / Die-Cast Metal - Dated 2003 on top of packaging: Hallmark / KEEPSAKE / ORNAMENTS / 30 YEARS OF COLLECTING MEMORIES / 1973 - 2003 on bottom of packaging: Chevrolet, Chevy TM and Cheyenne TM Emblems and Body Design are / General Motors Trademarks used under license to Hallmark Cards, Inc. / Mfd. for Hallmark Cards, Inc., Kansas City, MO 64141 / Made in China QX8117