Lincoln-Mercury 1973, Built Better to Ride Better
01
Artifact Overview
Car brochures have evolved from straightforward product catalogues into polished creative sales tools. Their quality paper, rich color, inventive formats, and sophisticated graphic design all contribute to a buyer's developing impression of a car in a showroom. Advertising might entice people to a dealership, but brochures extend and deepen the relationship between vehicle and potential buyer.
Artifact Details
Artifact
Brochure
Date Made
1973
Collection Title
Location
By Request in the Benson Ford Research Center
Object ID
2022.0.1.7
Credit
From the Collections of The Henry Ford.
Material
Paper (Fiber product)
Technique
Printing (Process)
Color
Multicolored
Dimensions
Height: 8.375 in
Width: 10.5 in
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